The logo does not match the feel of the modern website or the modern and young feel of the city.
The current logo looks old and the pictorial/icon is difficult to see when small.
The Solution
We created a modern logo that represents the city’s young feel as well as what the city offers
The logo does not match the feel of the modern website or the modern and young feel of the city.
The current logo looks old and the pictorial/icon is difficult to see when small.
We created a logo with a pictorial that uses a “K” to connect tributaries that lead to the river. The “K” represents the Kalamazoo River. The “river” (“K”) flows through a tree that represents the nature that Kalamazoo has.
