S.C. Nash Counseling is a new company. They needed a new brand that represents them and a website that shows the brand and what the company is about.
Through research, we came up with the solutions for the companies branding (logo, tone, messaging, imagery) and website design.
We needed to create a simple, clean, and bold logo. So we started with logo exploration.
The final logo gives is simple, bold, clean, and calming. This is because the logo uses an elliptical element around the “SC” part of the logo. This is contrasted by the bold and sharp font used for “nash” to give a bold and clean look.
The brand needed to be represented on multiple mediums. The logo works perfectly with digital and stationery products. The color is meant to be both trusting and calming.
The client wanted to incorporate “Live Your Best Life” into the brand in order to ensure the understanding of a better life for those who sought therapy.
We finally arrive at the website. The website needed to match the brand’s clean and bold look as well as the feeling of calmness.